Arizona State University Public Relations Student Society of America
Club meeting: April 28, 2020, Our final meeting!
The speaker: Jeff Golner, (Jeff@stemsports.com), principal at Agency G.
He began his career in sports PR doing ticketing
He understands that PR is pitching as well as media relations. He explained that when a team is doing well, they typically don’t have to do a lot of pitching. However, during worse seasons teams need to work on media outreach.
He believes game operations and event planning go hand in hand, and those are another large part of sports PR.
At his agency, they believe in multitasking and being able to do many things under the PR and marketing umbrella
He says that earning news segments are much less costly than advertising, so pitching interesting stories to media gatekeepers is important
Thank you to Tiffany for being our President this past year! And thank you to Evan for being our treasurer! We will miss working on the board with you, best of luck in your future plans and we look forward to seeing you around at club meetings 🙂
CONGRATS to Tiffany for her new role as chapter development VP for PRSSA National!